Amazon’s algorithm plays a key role in how people shop online. It decides what products you see first. The algorithm uses data from your past searches and purchases. Every time you visit Amazon, it tracks your behavior. This data helps Amazon predict what you want to buy next. For example, if you search for phone cases, you may see phone accessories in the future. This keeps you engaged and coming back to the platform.
The “Recommended for You” section is a big part of Amazon’s strategy. This section shows items that match your past purchases. You bought workout gear from Amazon. The company might show you more fitness items. Amazon uses its algorithm to display products with high ratings or popular trends. Many users find these recommendations helpful, as they make shopping faster and easier. However, the algorithm may suggest items that you didn't plan on buying. You might end up making impulse buys as a result. The algorithm may suggest items that you hadn't planned on buying. You could end up making impulse purchases due to its suggestions.
Amazon’s algorithm also affects product rankings. Sellers work hard to appear on the first page of search results. The algorithm takes into account sales. It also considers reviews and click-through rates. This makes it harder for new or small sellers to compete. Big brands frequently appear at the top of search results. This is largely due to their substantial number of reviews. This benefits consumers by showing trusted products. Amazon's algorithm is powerful and shapes what you see, how you shop, and what you buy. However, it can also limit your options.
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